CASE STUDY Niche Marketing 3 Weeks

BirdingBoost

Marketing agency for birding businesses — positioned as the niche authority

BirdingBoost Case Study

Before

Limited traction in a competitive market

After

Page 1 ranking + stronger coverage across related searches

Primary Keyword Targeted

"website marketing agency for birding businesses"

What We Did

  • Positioned BirdingBoost as a specialist niche authority

    Not a general marketing agency — the birding expert

  • Built clear "who we help / what we do / why us" signals

    For both humans and AI to understand

  • Created intent-matched page structure + FAQs

    To capture recommendation-style queries

  • Improved internal linking and topical focus

    To reinforce birding-only relevance

Extra Wins

Identified 3–4 additional keyword opportunities around the same buyer intent and used them to widen reach.

Expectation Management

AI visibility can change and may not show up every time in the short term. We can't promise a perfect, permanent position — but we can raise the probability significantly and stabilize results over time with ongoing monitoring, updates, and competitive upkeep.

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